Expedition Denali was the first African-American expedition to climb North America's highest peak, Denali. To mark the 100th anniversary of the peak’s first ascent, Expedition Denali set out to change the face of the mountain.
The Client + Goal
NOLS is a nonprofit outdoor school that relies heavily on donor contributions—so we invited other companies to contribute financially. This booklet was part of our pitch and set branding standards for the entire expedition and educational tour.
Sole Designer. We printed short-runs of the booklets to hand out to small groups at large outdoor companies.
• I've posed static images below. You can view (and actually read) the entire publication over at Issuu.
• A documentary film called An American Ascent was made about the expedition. It's available from Amazon Prime and a few other places.