I designed five annual course catalogs (cir. 100,000/ea) for the National Outdoor Leadership School. The 2012 catalog was a full redesign from previous catalogs, which focused on course descriptions and details, all categorized geographically.
My role: I served as the product owner, art director, designer. I led focus groups with users/students, organized photo submissions, and managed the internal review process between 12+ individuals at NOLS locations around the world. I specified paper, ordered the print job, and negotiated pricing to keep the project within budget. Later, I also checked each form on press.
QR codes were paired with course descriptions to point to videos like Winter Warmth, supplementing the printed piece with video content.
Please reach out if you're curious about my experience in print production, or if you'd like to work together to tell a story.
